Umbra Quill

Craig Campbell SEO: What 25 Years of Experience Actually Looks Like

When I started learning SEO seriously around a decade ago, the landscape was already shifting fast. Algorithms were getting smarter, and the old tricks stopped working. I spent a lot of time sifting through advice from people who had only been doing this for a year or two. That kind of shallow experience is fine for the basics, but it rarely prepares you for the hard problems. What I needed was someone who had seen multiple algorithm updates, had lived through the rise of mo